DYNAMIC NEW LOOK
CAPTURES REGENESIS AT ANGSTROM LIGHTING
Hollywood, CA -- October 18, 2004 -- Angstrom
Lighting, one of Hollywood's largest lighting suppliers, has unveiled
a bold new corporate identity and theme line capturing the company's
regenesis and revitalized spirit. "This is a milestone for
our company," stated Frans Klinkenberg, Angstrom's President
& CEO. "Our new look signifies our renewed promise to be
the lighting and special effects resource clients count on for a
brilliant performance every time. It's a mark that's graphically
distinctive from any other identity in our industry."
To bring this regenesis to life, the company brought
in the renowned strategic visual branding firm of Shimokochi-Reeves
in Los Angeles. Partner Mamoru Shimokochi is noted for creating
some of the most powerful and recognizable corporate and brand identities
such as United Airlines, United Way and the California Cheese brand
symbol. Angstrom's striking new mark features a yellow beam of light
against a circle of blue forming a highly stylized "A."
Shimokochi explains, "The new identity needed to project a
dynamic image that communicated the company's core essence. It stands
for innovative solutions, personal service and the trusted expertise
of one of Hollywood's leading lighting resources. A new theme line,
"Brilliant Solutions," encapsulates the company's new
attitude and capabilities.
Angstrom Lighting is a full-service lighting and
special effects supplier serving the entertainment industry since
1977. The company rents, sells and services lighting equipment for
corporate and special events, theatre, trade shows, schools, churches,
architectural applications and film. The company also offers production
design, installation and consultation services and has collaborated
with such noted clients as the Hollywood Bowl, Disney Hall, Fox
Television, the NFL and the Academy of Motion Picture Arts and Sciences.
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